Educating industry

It’s not just healthcare professionals who have to keep their knowledge and skill sets up to date. Companies need to make sure their staff – whether product managers, market access managers or field-based representatives – are familiar with the latest NHS thinking, health economic approaches and data concerning their products.

At Hayward, we tailor our training packages to our clients’ needs. That could mean bringing in an expert to run a health economic or evidence-based medicine workshop; creating an e-learning module, self-study programme or product manual to educate staff about a new product and its therapy area; or producing an interactive, role-play focused launch workshop aimed at preparing staff to present new products and data to NHS staff.

Hayward Medical Communications is a Cogent Sector Skills assured provider, specialising in the delivery of Workforce Development (Skills for Growth), an employer-devised training programme designed to enable science-based small businesses to develop their existing workforce. Cogent has an assured network of providers throughout the country who meet rigorous standards to ensure the highest quality provision is obtained. The assured network is aimed at ensuring high-quality training across the entire science sector, promoting the availability of employer-backed training solutions, supporting new entrants into the sector, particularly through apprenticeships, and boosting skills transferability. Part of this programme provides match funding for training.

Developed to demystify some of the terminology, techniques and practices used to assess and act upon clinical and economic evidence in healthcare, the What is…? series was produced by Hayward working alongside expert authors. Available in print and electronically, this is a fantastic addition to any internal training package, and is also a valuable added extra for your customers. Visit the What is…? website to find out more.


To find out more about how we can help you, call +44(0)1638 723560 or contact us here.