Established in 1991, Hayward is a full-service medical communications agency that has grown from a rich heritage of medical and healthcare publishing.
Delivering innovative, award-winning solutions, we work in partnership with key clients across Europe who share a desire to make a real difference to patient care and outcomes.
Utilising our in-depth knowledge of and insight into healthcare systems, evidence-based medicine and health economics, we have the flexibility to respond to your needs, supporting publication, market access and medical education programmes throughout the life-cycle of a product or initiative.
We work with the pharmaceutical industry, medical device companies, government organisations, charities and non-governmental organisations – both nationally and internationally – and play a key role in the UK’s dynamic healthcare environment. Our services have supported:
- Education for doctors, nurses and pharmacists – both in the community and in hospital
- Sharing of best practice
- Improvements to the structure of the NHS, supporting service re-design
- Cost-effectiveness in healthcare spending
- Access to life-changing medicines and treatments
- Insights into market research outcomes and expectations
- Industry education
Each in turn has brought different opportunities to Hayward, with new and innovative communication channels designed to reach a diverse range of audiences – including the general public, patients, medical professionals, healthcare managers, policy-makers and industry professionals.
However you work with Hayward, you can rest assured that Hayward’s staff will comply with the Association of the British Pharmaceutical Industry (ABPI; of whom we are associate members) and European Federation of Pharmaceutical Industries and Associations (EFPIA) codes of practice. In addition, we are corporate members of the British Healthcare Business Intelligence Association (BHBIA).