Market access

From mapping and understanding the needs of stakeholders, to undertaking evidence and literature reviews, to creating compelling and successful health technology assessment (HTA) submissions, we will work with you to support all elements of market access.

Hayward has been compiling submissions to the UK’s major HTA bodies – the National Institute for Health and Care Excellence (NICE), Scottish Medicines Consortium (SMC) and All Wales Medicines Strategy Group (AWMSG) – since their inception, and with a high overall success rate. In addition, we work with global and European pharmaceutical companies to support cross-country HTA strategy and submission development.

Our know-how, attention to detail and access to key opinion leaders and top health economists all combine to provide you with the best possible submission. Our successful approach, developed over numerous submissions, has benefitted from our close relationships with key members, both past and present, of the HTA bodies. We also have close ties with many of the UK’s leading centres of evidence-based medicine, such as the Centre for Evidence-Based Medicine in Oxford, the School of Health and Related Research at the University of Sheffield, the York Health Economics Consortium and Swansea University Centre for Health Economics.

Of course, achieving a positive HTA outcome is only half the story; clinicians, pharmacists and budget holders also need to be told about it. We can identify the right communication channel and deliver your message to those who need to know. Options include:

  • Bespoke formats tailored to individual clients’ needs
  • Business cases
  • Clinical dossiers
  • Consensus/guideline publications
  • Core value dossiers
  • Our flagship publication, Evidence based medicine in practice
  • Publications in peer-reviewed journals.

Our rigorous approach enables us to produce robust systematic reviews, meta-analyses and economic models in diverse therapy areas. In addition, our knowledge and experience of expert consensus, Delphi and elicitation panels allow us to gather data using HTA-recognised techniques.

To find out more about how we can help you, please get in touch.