Throughout a product’s life cycle it is important to keep customers informed of key clinical and economic data, and patient outcomes, to ensure they understand your product positioning and value messages.
Hayward partners with clients to develop communication activities that are specifically tailored and targeted according to the audience and desired objectives. Face-to-face activities include high-profile satellite symposia and exhibitions at major scientific conferences, stand-alone meetings and events, in addition to consensus meetings designed to identify clinical perspectives and inform guideline, publication or health technology assessment (HTA) development.
Demonstrating investment and added value within therapy areas has become highly important and typically occurs through the provision of disease/therapy area education programmes for healthcare professionals. Hayward can work to develop materials for such programmes, which can be delivered either online as e-learning modules or via website hubs, or offline in the form of leaflets, manuals and booklets. Hayward works with appropriate clinical experts and reviewers to ensure the breadth and depth of content satisfies the needs of the audience, and that they can seek accreditation from professional bodies as appropriate.
Whatever events or materials we produce for you, rest assured that Hayward’s staff will ensure they comply with the Association of the British Pharmaceutical Industry (ABPI) and European Federation Pharmaceutical Industries and Associations (EFPIA) codes of practice.