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In the prelaunch stage of a product’s development, it is vital that a company prepares the NHS by communicating its emerging clinical data. HMC can help achieve this by organising high-profile satellite symposia and exhibitions at major scientific conferences, or advisory board meetings involving key opinion leaders (KOLs).
Once a product is launched, HMC can continue to deliver key messages to relevant healthcare professionals, whether through letters, flyers or e-alerts, or in the form of leavepieces and slide kits for company sales reps to take out with them.
We can also help to make sure that doctors and nurses are up to speed with the latest developments in a product’s field. This could mean running a workshop accredited by a professional body, or developing a training course or e-learning programme.
It is also important to maintain awareness of a product and how it fits into a therapy area over the longer term. Our independent journals and evidence-based medicine publications are the perfect vehicle to achieve this.
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