There may be limits to the extent a new product can be advertised to the public in the UK, but there is no limit to most patients’ desire for reliable medical information. Hayward recognises the need to produce up-to-date material in an easy-to-access format that conforms to pharmaceutical codes of conduct.
In addition to working with industry, Hayward partners directly with patient charities and associations to produce educational materials that raise awareness of a condition, offer support tools for managing symptoms or side effects, or provide patients with an information resource following diagnosis.
Hayward can work with clients to develop a range of materials and initiatives that are specifically designed and tested with patients. These include diaries, apps, risk-assessment tools, leaflets, journals and roadshows.
To find out more about how we can help you, call +44 (0)1638 723560
or email Kirsty Haves