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It’s not just healthcare professionals who have to keep their knowledge and skill sets up to date. Companies need to make sure that their staff – whether product managers or sales reps – are familiar with the latest NHS thinking, evidence-based and health economic approaches, and data concerning their products.
At HMC, we tailor all our training packages to our clients’ needs. That could mean bringing in an expert to run a health economic or evidence-based medicine workshop; creating an e-learning module, self-study programme or product manual to educate staff about a product and its therapy area; or producing a slide kit to emphasise key messages for sales reps preparing to go out and meet NHS staff.
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 In addition, advisory boards with key opinion leaders (KOLs) allow our clients to gauge reaction to a new product before launch, with the feedback then used to refine its positioning and marketing strategy. Advisory boards also serve to communicate clinical data to KOLs and help prepare the NHS for launch.
To find out more about how we can help you, call 01638 723560 or email Lisa Cox
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