Established in 1991, Hayward is a full service medical communications agency that has grown from a rich heritage of medical and healthcare publishing.
Delivering innovative, award-winning solutions with our partners, we have the experience to work in partnership with key stakeholders across Europe who share a desire to make a real difference to patient care and outcomes.
Utilising our in-depth knowledge and insight of healthcare systems, evidence-based medicine and health economics, Hayward has the flexibility to respond to our stakeholders’ needs, supporting both market-access programmes and medical education; this includes health technology appraisals, training programmes, meetings and events for the healthcare industry.
Our services cover a wide spectrum and include consultancy and business relations, communications programme planning and professional training. Our major customer is the pharmaceutical industry; however, in addition, we work with government organisations, charities and non-governmental organisations – both nationally and internationally.
Hayward has played a key role in the dynamic healthcare environment in the UK in recent years. Our services have promoted:
- Cost-effectiveness in healthcare spending
- Education for doctors, nurses and pharmacists – both in the community and in hospital
- Improvements to the structure of the NHS, supporting service re-design
- National government healthcare policy
- New and innovative medicines and treatments
- Public expectations of medical care and health services
Each in turn has brought different opportunities to Hayward, with new and innovative communication channels designed to reach a diverse range of audiences – including the general public, medical professionals, healthcare managers, policy-makers and industry professionals.